NISH PARKAR
Marketing & Communications
A perceptive marketing and communications professional with a decade of experience in the technology industry. A specialist in brand marketing, events, campaigns, content creation, and communications. Positive, resourceful and results-oriented, works with high-impact teams to push boundaries, drive positive change, and make real, measurable impact. A respected leader known for being the connective tissue in complex projects and leading with authenticity and inclusivity. Organised and methodical with a keen eye for detail and exceptional marketing operations skills.
A collaborative Marketing and Communications Leader with breadth of experience
Brand & Event Experiences
In-person, virtual, hybrid, large-scale and boutique experiences.
Ask me about:
leading proprietary events such as Cisco Live, third-party events such as RSAC, IBC, NAB and Web Summit, and boutique executive roundtables and CXO engagements. Designing and executing community-based brand experiences.
Campaigns & Content
Campaign orchestration, messaging and storytelling, customer stories and advocacy, content creation, and thought leadership.
Ask me about:
onboarding advocates, crafting custom messaging for industries and segments, leading communications and enablement for impactful campaigns.
Marketing Performance
Creating a single source of truth for marketing and sales teams, ROI and goal setting, measuring success of marketing initiatives to inform investment decisions.
Ask me about:
performance data to inform marketing strategy, and pilots powered by data to foster a 'fail fast, learn fast' mindset.
Digital Marketing
Email marketing, paid media, social media, .com, digital journeys, metrics and measurement of digital marketing initatives.
Ask me about:
leading industry marketing social media strategies, Eloqua email campaigns, digital tools, and .com.
Communications
Internal and external communications, public relations, executive communications, sales and partner enablement.
Ask me about:
partnering with dozens of VP+ level executives with messaging and speaking engagements, and leading PR strategies for BUs.
Partner Marketing
Joint go-to-market with partners, Market Development Funds, collaborating effectively with distributors, resellers and technology/ecosystem partners.
Ask me about:
joint partner GTM, co-sponsored partner events, annual planning with strategic partners.
Experience
April 2022 - December 2024
Cisco | Global Marketing and Communications Leader - Campaigns, Industries, Partners & SMB
Leading critical elements of a fast-evolving marketing, brand, and communications strategy from industry events, social media and communities to campaigns and content, evolving to also lead SMB Marketing Activation.
September 2021 - April 2022
Cisco | Marketing and Communications Leader - Global Small Business
Partnered with the VP, Global Small Business to ensure stakeholders, partners and customers heard a relevant and relatable brand story about Cisco's role in the small and medium business space.
June 2019 - September 2021
Cisco | Communications Manager - Cybersecurity
Defined and differentiated sales audiences across a 30,000+ strong sales population. Enabled cybersecurity specialists and portfolio sellers, executive communications, and headed the cybersecurity channels strategy. Designed, launched and led a team to execute a new C-suite program for Cisco Secure, delivering 100+ members in its first quarter.
July 2017 - June 2019
Cisco | Global Account Manager - Sports, Media & Entertainment, Vertical Lead EMEA
Provided business value to top media accounts NBC Universal, Sony, QVC and others through media blueprint solutions and wider extensive portfolio, gaining increased responsibility for the new financial year, and developing M&E business in EMEA.
June 2016 - July 2017
Cisco | Associate Sales Representative -
Video Services & Solutions
Invited back following highly-successful university placement to join the global Cisco Sales Associate Programme (CSAP), receiving 3 months of intense technical and sales training, followed by 9 months of hands-on account management training.
Skills
Marketing Strategy | Communications | Brand Marketing | Event Marketing | International Marketing Management | Digital Marketing | Social Media Marketing | Team Leadership | Event Hosting and Presenting | Public Speaking | Strategic Management | Management Consulting | Change Management | E-Business | Planning & Forecasting | Cybersecurity | Small and Medium Business (SMB) | Public Relations | Marketing Analytics | Content Marketing | Project Management
Education
BSc Business Administration (First Class Honours) - University of Bath, School of Management
Work placements at IMS Health (Marketing & Communications), Vodafone (Sales Enablement), and Cisco (Sales & Marketing)
4 A Levels (A-B), and 12 GCSE’s (A*-B): The Holt School